Hello, I'm Meiji
A Marketing Analyst passionate about leveraging data to make insightful, strategic marketing decisions.
Companies I have worked or collaborated with
Meta
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TikTok
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Snapchat
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Spotify
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Domino's
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Bounteous
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ALDI
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Meta • Google • TikTok • LinkedIn • Snapchat • Spotify • Domino's • Pinterest • Reddit • Bounteous • ALDI •
About Me
Back in 2023, I graduated with a Bachelor’s in Marketing from Indiana University, eager to dive into the world of marketing strategy. My first step was at a marketing agency, where I honed my skills in digital marketing, managing campaigns, and engaging with diverse clients. It wasn’t long before I realized that my favorite part of the process was analyzing the campaign data—digging into the numbers, spotting trends, and using those insights to refine our strategy.
That curiosity for data analytics led me to pursue a Master of Business Analytics at the Ross School of Business. Now, I’m focused on mastering the tools and techniques that turn raw data into powerful marketing insights. Whether it’s running A/B tests, segmenting audiences, or optimizing performance, I’ve come to love the intersection where marketing meets analytics—where decisions are driven not just by creativity, but by solid data-backed insights.
When I’m not immersed in digital marketing and dataset, you can usually find me exploring new social media trends, emerging culture through traveling, or relaxing with a good book.
Skills
Data Analytics: Analyzing campaign performance using tools like Advanced Microsoft Excel, Google Analytics, SQL, R, and Python to uncover actionable insights.
Visualization: Crafting interactive dashboards in Tableau and Power BI to tell compelling data stories.
Marketing Strategy: Developing strategies that maximize marketing ROI and consumer engagement.
Work I'm Proud Of
PRESSED - Content Marketing
PRESS Health Foods is focused on creating content that speaks to its target audience of health-conscious young professionals. With active channels on Instagram and Facebook, the brand seeks to increase engagement and drive product sales by aligning its messaging with the values of its audience, such as self-care, sustainability, and social equality.The goal is to continue refining its content strategy to connect deeply with its audience, encourage customer interaction, and boost product trust and sales.
Tableau - Ann Arbor House Prices Analysis
Tableau is used to analyze Ann Arbor house prices by visualizing market trends, such as average property values, price fluctuations over time, and zipcode-specific pricing patterns. The analysis leverages housing data to create dynamic dashboards, enabling users to filter information based on factors like square footage, property type, and sale dates. The goal is to provide insights into the real estate market to support data-driven decisions for buyers, sellers, and investors.
Excel - Revenue Dashboard
This project involves building a Revenue Dashboard in Excel for a sample company, utilizing various data visualization techniques to track financial performance. The dashboard aggregates and displays key metrics such as total revenue, regional performance, and product-level sales data. By incorporating pivot tables, dynamic charts, and conditional formatting, the dashboard allows users to interact with the data, filter by time periods or categories, and quickly identify trends and outliers. The goal is to offer a clear and actionable view of the company’s revenue streams, supporting better strategic decision-making and forecasting.